About Local Insights Pro

Local Insights Pro: Your Premier Destination for Hyper-Local News
Local Insights Pro is dedicated to bringing communities closer together through timely, relevant, and impactful stories that keep residents informed and engaged. Our platform focuses on the events and issues shaping daily life in neighborhoods across North America. From local government updates and school events to business developments and public safety reports, we ensure you stay connected to what matters most in your community. We believe that well-informed communities are empowered to thrive and make meaningful decisions for the future.

Our Mission and Vision

Mission
Our mission is to empower communities by providing accurate, real-time local news. By focusing on hyper-local stories that directly impact our readers, we foster connection, engagement, and a deeper understanding of the places people call home.

Vision
We aim to redefine community journalism by delivering accessible, personalized, and data-driven local news. Local Insights Pro is committed to helping individuals and businesses make informed decisions by offering insights that matter most. Together, we’re building a future where staying connected to your neighborhood is seamless, impactful, and inspiring.

Our Story

Founded in 2015 as Local Insights Pro Inc., our journey began with a simple goal: to fill the gap in hyper-local journalism by covering stories that resonate deeply with small and mid-sized communities. Over the years, we have grown into a trusted name in local news, serving neighborhoods across North America.

What started as a handful of city-focused blogs has evolved into a dynamic platform that serves thousands of neighborhoods. With a focus on high-quality reporting, we strive to inform, inspire, and empower local action while adhering to rigorous journalistic standards.

Our Growth and Achievements

  • 2016: Launched in our first city, focusing on local governance, community events, and public interest stories.
  • 2018: Expanded to cover five more cities, establishing ourselves as a trusted source for regional news.
  • 2020: Introduced an advanced digital platform, offering real-time news access across mobile and desktop devices.
  • 2022: Celebrated a major milestone of 1 million monthly active users, with coverage extending to over 50 cities across the U.S. and Canada.

Throughout our journey, we’ve remained steadfast in our mission to empower communities through timely and relevant information.

Our Operations

Headquarters

100 South Trusel Ave. Brooklyn, NY 11214
Our main office is where our editorial, technical, and strategic teams work together to create high-quality content and innovative digital news solutions.

Service Areas
We proudly deliver hyper-local news coverage to communities across North America, with key service areas including:

  • Boston
  • San Francisco
  • Houston
  • Atlanta
  • Seattle

In addition to these urban hubs, we are committed to covering smaller towns and rural communities, ensuring everyone has access to vital local news.

Meet Our Team

Founders

  • Matthew Carter (Co-Founder & CEO): With over 15 years of expertise in digital innovation, Matthew drives the strategic growth of Local Insights Pro, ensuring its resilience in an evolving media landscape.
  • Sophia Ellis (Co-Founder & Chief Content Strategist): An award-winning journalist, Sophia guides the editorial vision of Local Insights Pro, emphasizing the importance of elevating diverse voices within communities.

Key Team Members

  • Isabella Cruz (Editorial Director): Leads the editorial team, ensuring accurate, high-quality, and impactful news delivery across all platforms.
  • Liam Turner (Chief Technology Architect): Designs and develops innovative features to enhance the platform’s functionality and accessibility.
  • Aria Patel (Head of Community Partnerships): Builds and nurtures meaningful relationships with local organizations and leaders to expand coverage and deepen engagement.
  • Ethan Morgan (Director of Analytics and Insights): Utilizes advanced data analytics to uncover trending topics and optimize content delivery for maximum community impact.

At Local Insights Pro, we are united by a passion for empowering communities through meaningful journalism. Together, we’re building a platform that reflects the diversity, vibrancy, and spirit of local life across North America.